Rena Prizant
www.RenaPrizant.com
rena@renaprizant.com

Copywriter | Advertising Creative with agency experience on national campaign development

SUMMARY OF QUALIFICATIONS

• Strategic thinker with expertise in branding, print, Internet and concept development
• Industrial familiarity with health care, technology and retail
• B.S. in Marketing— DePaul University
• Proficient in MS: Office, Visio; Adobe Creative Suites
• Fundamental knowledge in HTML, Meta elements, and Search Engine Optimization (SEO)
• Proven ability to ensure client satisfaction and meet deadlines / budgets
• Bilingual in Russian

NATIONAL CAMPAIGNS

GEICO
National Safety Council
Lemonheads
DAILIES Contact Lenses
Clear Care Contact Solution
Air Optix Aqua
Tsingtao
Walgreens

EMPLOYMENT HISTORY

Copywriter | SEO August 2009- Present
W.W. Grainger
• Create, edit and maintain Search Engine Optimized copy for the National, multi-brand websites, as well as, for all collateral utilized online; ensure consistent brand execution for multiple national brands.

Copywriter (Freelance | Contract) 2002 - Present
Companies include NRM Advertising, OfficeMax, Inc., Walgreen Co., Killian Advertising, Merkle, Inc. National Safety Council, WEA Corp.
(Complete list available upon request)
• Conceptualized and wrote taglines, direct-mail catalogs, brochures, television spots, collateral pieces, web content, product labels and packaging, etc.
 
Pay Per Click Marketing Analyst - Product Lead April 2006 - November 2007
LocalLaunch!
• Conduct industry and keyword research; create and analyze paid search campaign.
 
Marketing Coordinator 2003 - 2004
InfoData Corporation
• Developed logo, increased name recognition, trade-show representation.

PROFESSIONAL AND VOLUNTEER ORGANIZATIONS

Taproot Foundation
International Advertising Association (IAA)
DePaul Alumni Association
Chicago Cares

EDUCATION

Bachelor of Science in Marketing 2006
DePaul University, Chicago, IL
Advertising Concentration