Rena Prizant
www.RenaPrizant.com
rena@renaprizant.com

Copywriter | Advertising Creative with agency experience on national campaign development

SUMMARY OF QUALIFICATIONS

• Strategic thinker with expertise in branding, print, Internet and concept development
• Industrial familiarity with health care, association, web and retail advertising
• B.S. in Marketing—DePaul University
• Proficient in MS: Office, Visio; Adobe Creative Suites
• Fundamental knowledge in HTML, Meta elements, and Search Engine Optimization (SEO)
• Proven ability to ensure client satisfaction and meet deadlines / budgets
• Bilingual in Russian

NATIONAL CAMPAIGNS

GEICO
National Safety Council
Lemonheads
DAILIES Contact Lenses
Clear Care Contact Solution
Air Optix Aqua
Tsingtao
Walgreens
Society of Women Engineers
Navman Wireless
Corn Products
Society of Biomolecular Sciences

EMPLOYMENT HISTORY

Copywriter 2010- Present
David James Group
• Lead strategic concept development and copy creation for all agency clients. Copywriting projects include: client presentations, concept statements, conference materials, web content, product and service naming, print materials, video and audio scripting. Provide character development, script copy and voice direction for all voice-overs.

Copywriter | SEO Copywriter August 2009- Present
W.W. Grainger
• Create, edit and maintain Search Engine Optimized copy for the National, multi-brand websites, as well as, for all collateral utilized online; ensure consistent brand execution for multiple national brands.

Copywriter (Freelance | Contract) 2002 - Present
Companies include NRM Advertising, OfficeMax, Inc., Walgreen Co., Killian Advertising, Merkle, Inc. National Safety Council, WEA Corp.
(Complete list available upon request)
• Conceptualized and wrote taglines, direct-mail catalogs, brochures, television spots, collateral pieces, web content, product labels and packaging, etc.
 
Pay Per Click Marketing Analyst - Product Lead April 2006 - November 2007
LocalLaunch!
• Conduct industry and keyword research; create and analyze paid search campaign.
 
Marketing Coordinator 2003 - 2004
InfoData Corporation
• Developed logo, increased name recognition, trade-show representation.

PROFESSIONAL AND VOLUNTEER ORGANIZATIONS

Taproot Foundation
International Advertising Association (IAA)
DePaul Alumni Association
Chicago Cares

EDUCATION

Bachelor of Science in Marketing B.S.C. 2006
DePaul University, Chicago, IL
Advertising Concentration