Copywriter | Content Strategist | Digital Writer (Freelance)
2002- Present
Conceptualize and write creative, strategic copy including taglines, marketing collateral, web content, SEO, packaging and scripts.
Pitch campaign concepts directly to clients and marketing teams.
Compose, audit and edit brand and content style guides.
Construct content matrices for 100+ page websites.
Initiate and conduct Search Engine Optimization and Social Media training and strategy development.
Copywriter | Content Writer (Fulltime)
David James Group
2010
Lead strategic concept development and copy creation for all agency clients.
Conducted client presentations and campaign pitches.
Generated interactive and video scripts, as well as, directed voice-over talent.
Researched and developed target audience persona’s.
Conceptualized and developed all conference materials including display, collateral, online, giveaway and follow up communications.
Participated in product and service naming.
Copywriter | SEO Copywriter (Fulltime)
W.W. Grainger, Inc.
2009- 2010
Created Search Engine Optimized copy for the National, multi-brand website, as well as, for all collateral utilized online.
Research and utilize SEO techniques for corporate site.
Identified opportunities and initiated optimization plan for 987,000 online products.
Pay-Per-Click (PPC) Marketing Analyst – Product Lead (Fulltime)
LocalLaunch!
2006- 2007
Conducted industry and keyword research.
Created, managed and analyzed quality paid search campaigns for over 200 clients.
Oversaw monthly campaign budgets ranging from $20 to $30,000.
PROFESSIONAL AND VOLUNTEER AFFILIATIONS
Taproot Foundation
American Marketing Association (AMA)
DePaul Alumni Association
AWARDS AND HONORS
2010 W³ Gold
EDUCATION
Bachelor of Science in Marketing B.S.C.
DePaul University, Chicago, IL
Advertising Concentration |
BRANDS
Chase
Fifth Third Bank
Acura
Navteq
Honda
American Marketing Association
Discover
GEICO
Grainger
Motorola
Society of Women Engineers
Zebra Technologies
National Safety Council
Air Optix Aqua
Navman Wireless
Lemonheads
Tsingtao
Corn Products
DAILIES Contact Lenses
Walgreens
Society of Biomolecular Sciences
NobleHour | Sweat Monkey
Hudson
Oak Park Township
American Utilities Management
Vi, formerly Hyatt Classic Residence
AGENCY
EuroRSCG
Jacobs & Clevenger
New Control
Movéo Integrated Branding
David James Group
Norton
Taproot Foundation
Killian Advertising
Merkle
LocalLaunch!
HBG, Inc
The Ritchey Group
Digital Bridge Solutions
Renaissance Creative
IN-HOUSE
Discover Financial
W.W. Grainger
Walgreen Co.
OfficeMax
National Safety Council
Concept Laboratories
Infinity Resources
Total Health Aid Center
AID Group, Inc.
Vogue Furniture
WEA, Inc.
Vi, formerly Hyatt Classic Residence |
